A recent article by AARP highlights efforts to reach seniors who face food hardship. One way of addressing food hardship among seniors and other groups is encouraging them to apply for Food & Nutrition Services (FNS). FNS participation among seniors is low compared to other groups; only about 30% of eligible seniors receive FNS benefits in North Carolina. The NC Association of Feeding America Food Banks is helping to enroll seniors (and other eligible groups) in FNS, thereby reducing the need for seniors to decide between purchasing food or paying for utilities or health care. This outreach is desperately needed, as a new Census poverty measurement reveals that nearly 16% of seniors live in poverty, primarily due to high out-of-pocket medical expenses.